BETTER PRODUCT IMAGES FOR BETTER BUSINESS
A professional product photographer such as myself will consistently & efficiently deliver high quality eye-catching photographic images which represent the attributes, features & details of a particular product to give customers all the information they need to make an informed & confident purchase, particularly for online ecommerce trading.
Businesses who invest in professional product photography will benefit directly from improved brand identity, customer confidence, sales & even a reduction in rates of returns.
These are some of the reasons why it is fundamental for businesses, both small & large, particularly online, to invest in a suitable product photographer with the skills & experience to consistently deliver professional quality imagery.
PROFESSIONAL PRODUCT PHOTOGRAPHY
A common mistake worth mentioning is when businesses attempt to undertake the product photography themselves & perhaps even invest in some equipment & training, however to make a long story short this will usually work out more expensive in the longer term & results will be inefficient, inconsistent & always inferior to what a professional will deliver, all of which will be evident to the customer.
Similarly, buying a calculator does not make you an accountant, so avoid confusing the value of equipment to that of skills & experience.
Hopefully some of these points will help you towards investing in professional product photography & choosing the right photographer for you & your business.
Please take a look at my portfolio for some examples of the quality of product photography you can expect from working with me.
The product photography services I offer can generally be defined by the following two categories.
CREATIVE PRODUCT PHOTOGRAPHY:
With creative product photography we can alter many of the standard elements which effect the look of an image, such as the addition of distinctive backgrounds, surfaces, props & styling in addition to using more specialised lighting & post-production techniques.
Naturally these considerations can be more time consuming and so pricing is less structured than with standard packshots & is usually charged by a day rate or a half-day rate, available on the prices page.
This generally concerns items for specific advertising purposes such as in product packaging where a high-end finish is required as well as for print advertising & also for furniture & larger than table-top items.
Some discussion & pre-planning prior to the photo-shoot will often be beneficial.